关于宝诗龙的戒指图片的信息

Boucheron has launched an ad campaignas part of a brand overhaul that includes the revamp of its Place Vendôme flagship.

Boucheron宝诗龙推出了od真人一个广告活动,作为品牌调整的一部分,其中还包括对旺多姆(Vendôme)广场旗舰店的改造。

The moves come as the jewelry house gears up for its 160th anniversary celebrations next year and charts a course to gain ground with younger generations.

此举措是为了公司明年的成立之一百六十周年庆祝活动,同时向年轻一代普及。

关于宝诗龙的戒指图片的信息

The ads project a graphic and contemporary look. They were fashioned with a design team who drew up an architecture-inspired setting for a handful of signature pieces.

这些广告展示出一种几何和现代的风格。它们由一个设计团队设计,这个团队为一小撮签名作品 *** 了一个建筑风格的设计。

These include Quatre, a stack of four rings melded through a special watchmaking technique, designed in 2004.

这些广告包括Quatre,2004年设计的一款由四个环通过特殊的制表技术融合而成。

宝诗龙 Quatre Classique Edition 4

The Serpent Bohême ring, with a pear shape meant to represent a stylized snake, was conceived in 1978 and is also featured in the ad campaign.

Bohême蛇形的戒指,造型为梨形,意在表达一个风格化的蛇,这是1978年构思的,也是广告的特色。

The image of each jewelry piece is blown up, setagainst a black background and ensconced in a frame, as if set in a storewindow. The image carries a light green border on thebottom that reflectspatterns fromthe central column of thePlace Vendôme. Sandstone blocs, known as “pierrede Paris,” flank the sides of the ad for Quatre. Above the ring floats a gray,stylized image of origami. Running across the bottom is the tagline: “Firstjeweler of the Place Vendôme.”

广告中每件饰品的图像都被放大在黑色背景上,并放在框架中,就好像放在商店橱窗里一样。图片的底部有一个浅绿色的边,表示的是旺多姆(Vendôme)广场的中心柱子。Sandstone,被誉为“巴黎皮埃尔”,位于Quatre广告的两边。在戒指上方浮动了一个灰色的,折纸风格的图像。穿过底部的是“旺多姆(Vendôme)广场的之一家珠宝商”的标语。

Some of the ads also carry touches of dustyrose, reflecting the style of the refurbishment of the Place Vendômestore, which is scheduled to finish before the summer.

关于宝诗龙的戒指图片的信息

一些广告还带有一点玫瑰色,反映了将在夏季之前完成的旺多姆(Vendôme)广场店的翻新风格。

The campaign will run in print and onlineworldwide as the brand seeks to increase the proportion of its onlinecommunications and raise its profile with younger crowds.

该活动将在全球范围内出版印刷和在线销售,旨在增加其在线交流的比例,并提升品牌在更年轻人群中的形象。

宝诗龙Boucheron台湾新品发布会

文章来源参考:WWD

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